For many small businesses the issue with marketing is budget. In order to improve the health of a business, marketing is essential but finding the cashflow for expensive campaigns is not always practical.
It can be more challenging to market a service-based business in many ways. After all, products can be seen, touched, and tangible. However, gaining a customer’s trust in results that they can’t yet see from someone they don’t know can be difficult.
Have you ever been drawn to a particular product because of its colour? Or felt a certain emo-tion when you walked into a room? Artists and Interior designers have long considered the feelings that specific colours bring out. Picasso once said, “Colours, like features, follow the changes of the emotions.”